Marketing Lead
Department: Marketing
Reports to: Chief Marketing Officer
Work type: Full-time
Workplace: Fully remote (we hire globally, apply under the region closest to you)
Your Next Role Deserves Better.
Shape the future of AI from anywhere in the world. At AIVM, we're building the infrastructure that makes AI trusted at machine scale, and a team of people who are as driven by that mission as we are. Whether you're an engineer, designer, marketer, or operations professional, joining AIVM means becoming part of a global team that values your mind, supports your growth, and celebrates what makes you unique. .
Not Just Ideas: Our Actual Stack.
AIVM is building the infrastructure for the agentic economy — the frontier stack to deploy, verify, and govern AI agents with identity, accountability, and real-time settlement. On top of it, we're building a growing suite of consumer-facing AI products for both B2B and B2C, plus the tools, APIs, and SDKs behind them. Together, they give businesses and everyday users AI they can actually trust.
About AIVM
AIVM makes AI trusted at machine scale. We give AI agents identity, accountability, and real-time settlement — frontier infrastructure to deploy, verify, and govern them as they take on real work for real companies. Our first product, AIVM Brain, is already in market, bringing governed, verifiable AI to enterprise customers today, while the wider protocol is built in parallel.
You would be joining at the most exciting possible moment. The category is being defined right now, we have two fronts to scale in parallel (AIVM as the infrastructure company and Brain as the product already in customers' hands), and you'll be at the center of both.
About the Role
We're looking for a Marketing Lead to work directly alongside our CMO. This is a high-ownership role for someone who can think in strategy and execute in reality: one day you're building a go-to-market plan, the next you're shipping short-form content, spinning up a growth experiment, or setting up an AI automation to make the whole team faster.
You'll help drive marketing across two fronts at once: scaling AIVM, the infrastructure company, and running full-cycle growth for our consumer-facing AI products across B2B and B2C. That means you're equally comfortable with technical, developer-led infrastructure marketing and consumer-grade product growth.
You are deeply creative, deeply online, and deeply AI-native. You understand both Web3 and Web2 tech culture, you know what's trending across platforms before it peaks, and you instinctively reach for AI tools to move faster. If you're the type of marketer who's already automating half your own workflow and can't stop noticing what makes launch videos, UGC, and short-form content actually work, you'll fit right in.
What You'll Do
- Work directly with the CMO, assisting day-to-day across the full spread of marketing activities and owning execution end-to-end.
- Plan and ship social content across our channels, matching the pace and culture of each platform (Twitter/X, LinkedIn, TikTok, YouTube, and more).
- Drive go-to-market execution for both AIVM and our consumer AI products: turn strategy into concrete, sequenced launch and growth plans and then make them happen.
- Develop creative marketing strategies and campaign concepts that cut through a noisy AI and crypto landscape.
- Design and run growth campaigns and growth plans, from experiment design through to measurement and iteration.
- Track the market and emerging trends closely and surface the most relevant ones to the teamt, turning cultural moments into content and campaign opportunities.
- Produce and direct short-form content: launch videos, UGC-style content, and platform-native video for TikTok, Reels, YouTube Shorts, and X.
- Run full-cycle go-to-market and growth for our consumer AI products across B2B and B2C, from top-of-funnel awareness through activation, retention, and referral.
- Set up AI automations and AI-native workflows that improve how the whole marketing team operates.
- Support the broader marketing engine across SEO, PR, growth hacking, YouTube, and more.
Requirements
What We're Looking For
- A strong, well-rounded marketer with real depth across multiple domains: go-to-market, growth, content, social, SEO, and PR. You don't need to be the world's best at all of them, but you should be genuinely capable across the board and sharp in several.
- A creative mind who generates ideas, campaigns, and hooks, and who can also execute them without waiting to be told how.
- Fluency in both Web3 and Web2 tech culture. You understand crypto-native audiences and you understand mainstream tech culture, and you can speak to each without missing a beat.
- Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube (including Shorts), with a real feel for what performs on each.
- A clear grasp of current content formats and trends: launch videos, UGC-style content, and short-form video, and why they work.
- AI-native to the core. You use AI tools daily, you know how to set up AI automations to improve workflows, and you're always looking for the next tool that makes you faster.
- A solid understanding of go-to-market motions, ideally including developer-led and self-serve funnels.
- Experience with, or a strong appetite for, scaling consumer products, especially AI consumer products, across the full growth cycle for both B2B and B2C audiences.
- A builder's bias toward action: you'd rather ship, learn, and iterate than wait for perfect.
Bonus Points
- You've helped take a consumer AI product to market and grow it.
- Worked in web3/ crypto industry.
- You have hands-on experience with growth hacking tactics and can point to experiments you've run and scaled.
- You've built AI agents or automations that replaced manual marketing work.
- You have a track record in short-form video, either producing it yourself or directing creators.
- You've worked in or around crypto / Web3 and u
This listing comes from ChainGPT’s public job board and links back to it. Maiev never applies on your behalf.